Course curriculum
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1
*START HERE* Welcome Info
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2
Module 1 | The Ideal Client Snapshot™: How To Write Copy That Attracts The Right Buyers
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3
Module 2 | The Compelling Offer Communicator™: Communicate Your Offer So It’s A “No-Brainer” For The Right People
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4
Module 3 | Your Unique Message & Method
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5
Module 4 | Capture Attention: 15 Unique Ways To Capture Attention Through Powerful Headlines
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6
Module 5 | Create Interest: Create Interest & Desire That Keeps Them Reading
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7
Module 6 | Clarify Benefits: How To Sell The Destination... Not The Commute
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8
Module 7 | Credibility & Trust: How To Build Immediate Credibility & Trust... Even With Complete Strangers Who Randomly Find Your Stuff
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9
Module 8 | Call To Action: How To Call The Right People Into Action
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10
Swipe Files & Templates
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11
Bonus Training #1 | How To Write Like Ya’ Talk Training
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12
Bonus Training #2 | 5 Ways To Seed & Sell Training
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13
Bonus Training #3 | 8 Ways To Consistently Generate Qualified Leads For Your Business Training & Worksheets
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14
Bonus Training #4 | How To Get Testimonials, Case Studies, and New-Sign Ups From Your Favorite Clients Training & Worksheets
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15
Bonus Training #5 | How To Create A Referral Program So You Attract More Of Your Best Clients - Training, Worksheet & Tracking Sheet
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16
Bonus Training #6 | 7 Prompts To Craft Education-Based Content That Leads To Your Offers
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17
Bonus Training #7 | 6 Business & Marketing Books Jennifer LOVES
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Welcome + The Conscious Copy Commitment -
LESSON 1.1 | VIDEO | THE IDEAL CLIENT SNAPSHOT™ TRAINING LESSON 1.2 | WORKSHEET | THE IDEAL CLIENT SNAPSHOT™ -
LESSON 2.1 | VIDEO | THE COMPELLING OFFER COMMUNICATOR™ TRAINING LESSON 2.2 | WORKSHEET | THE COMPELLING OFFER COMMUNICATOR™ -
LESSON 3.1 | VIDEO & WORKSHEET | THE POSITION TRIANGLE TRAINING LESSON 3.2 | VIDEO & WORKSHEET |THE CORE MESSAGE LESSON 3.3 | VIDEO & WORKSHEET | THE UNIQUE METHOD FREE PREVIEW -
LESSON 4.1 | VIDEO | CAPTURE ATTENTION TRAINING LESSON 4.2 | WORKSHEET | CAPTURE ATTENTION -
LESSON 5.1 | VIDEO | CREATE INTEREST TRAINING PART 1 LESSON 5.2 | VIDEO | CREATE INTEREST TRAINING PART 2 LESSON 5.3 | WORKSHEET | CREATE INTEREST -
LESSON 6.1 | VIDEO | CLARIFY BENEFITS LESSON 6.2 | WORKSHEET | CLARIFY BENEFITS -
LESSON 7.1 | VIDEO | CREDIBILITY & TRUST LESSON 7.2 | WORKSHEET | CREDIBILITY & TRUST -
LESSON 8.1 | VIDEO | CALL TO ACTION LESSON 8.2 | WORKSHEET | CALL TO ACTION -
WELCOME SERIES | How To Use WELCOME SERIES | Template 30-DAY FOLLOW UP | How To Use 30-DAY FOLLOW UP | Template SCHEDULED CALL CAMPAIGN | How To use SCHEDULED CALL CAMPAIGN | Template BUYER FOLLOW UP | How To Use BUYER FOLLOW UP | Physical Product Template BUYER FOLLOW UP | Online Course / Program Template WEBINAR/MASTERCLASS | How To Use WEBINAR/MASTERCLASS | Template PRE/POST EVENT CAMPAIGN | How To Use PRE/POST EVENT CAMPAIGN | Template 1-DAY-VIRTUAL WORKSHOP MODEL | Template SALES PAGE | How To Use SALES PAGE | Template WEBSITE OUTLINE | How To Use WEBSITE OUTLINE | Template -
BONUS 1.1 | VIDEO | HOW TO WRITE LIKE YA' TALK TRAINING BONUS 1.2 | WORKSHEET | HOW TO WRITE LIKE YA' TALK BONUS 1.3 | PDF | VOICE CRITIQUE -
BONUS 2.1 | VIDEO | SEED & SELL TRAINING BONUS 2.2 | WORKSHEET | SEED & SELL -
BONUS 3.1 | VIDEO | TRAFFIC & LEAD GENERATION TRAINING BONUS 3.2 | WORKSHEET | TRAFFIC & LEAD GENERATION BONUS 3.3 | WORKSHEET | CASH INJECTIONS TO BRING REVENUE INTO YOUR BUSINESS -
BONUS 4.1 | VIDEO & WORKSHEET | TESTIMONIALS & CASE STUDIES PROCESS / QUESTIONS BONUS 4.2 | WORKSHEET | HOW TO GET TESTIMONIALS -
BONUS 5.1 | TRAINING & WORKSHEET | HOW TO CREATE A REFERRAL PROGRAM BONUS 5.2 | TEMPLATE |REFERRAL TRACKING SHEET -
BONUS 6.1 | WORKSHEET |EDUCATION BASED MARKETING OVERVIEW & PROMPTS BONUS 6.2 | VIDEO & WORKSHEET |EDU-BASED MARKETING FOR SOCIAL & EMAIL BONUS 6.3 | TRAINING & WORKSHEET |EDU-BASED MARKETING TO BUILD TRUST -
BONUS 7 | JENNIFER'S BOOK RECOMMENDATIONS
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